Smart advertising is rapidly gaining popularity and is emerging as one of the most preferred forms of advertising for enterprises across multiple industry verticals such as automotive, gaming, entertainment, consumer goods, and electronics. Compared to other conventional forms of advertising, smart advertising enables marketers to effectively target audience based on multiple attributes related to interests, age, and location, among others, thereby increasing user engagement. Smart advertising combines three technologies: immersive media, device motion, and AI, which work together to help companies initiate and improve their customer engagement and help advertisers to drive consumers to the company?s special promotion page or an online store, among other things. Smart advertisement dynamically reacts to its environment by receiving and sending data over an information network and plays a significant role in inciting consumer interest and increasing the conversion rate for the company.
This report aims to provide a comprehensive presentation of the global market for Smart Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Advertising. This report contains market size and forecasts of Smart Advertising in global, including the following market information:
Global Smart Advertising Market Revenue, 2018-2023, 2024-2035, ($ millions)
Global top five companies in 2022 (%)
The global Smart Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2035, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Hardware Segment to Reach $ Million by 2035, with a % CAGR in next six years.
The global key manufacturers of Smart Advertising include Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City and Changing Environments, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Smart Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Smart Advertising Market, by Type, 2018-2023, 2024-2035 ($ millions)
Global Smart Advertising Market Segment Percentages, by Type, 2022 (%)
Hardware
Software
Services
Global Smart Advertising Market, by Application, 2018-2023, 2024-2035 ($ millions)
Global Smart Advertising Market Segment Percentages, by Application, 2022 (%)
Corporate
Government
Education
Others
Global Smart Advertising Market, By Region and Country, 2018-2023, 2024-2035 ($ Millions)
Global Smart Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Smart Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Smart Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Lamar Advertising Company
OUTFRONT Media
CIVIQ Smartscapes
Clear Channel Outdoor Holdings
Exterion Media
JCDecaux Group
Intersection
IKE Smart City
Changing Environments
Captivate
Outline of Major Chapters:
Chapter 1: Introduces the definition of Smart Advertising, market overview.
Chapter 2: Global Smart Advertising market size in revenue.
Chapter 3: Detailed analysis of Smart Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Smart Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Smart Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Smart Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Smart Advertising Overall Market Size
2.1 Global Smart Advertising Market Size: 2022 VS 2035
2.2 Global Smart Advertising Market Size, Prospects & Forecasts: 2018-2035
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Smart Advertising Players in Global Market
3.2 Top Global Smart Advertising Companies Ranked by Revenue
3.3 Global Smart Advertising Revenue by Companies
3.4 Top 3 and Top 5 Smart Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies Smart Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Smart Advertising Players in Global Market
3.6.1 List of Global Tier 1 Smart Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 Smart Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Smart Advertising Market Size Markets, 2022 & 2035
4.1.2 Hardware
4.1.3 Software
4.1.4 Services
4.2 By Type - Global Smart Advertising Revenue & Forecasts
4.2.1 By Type - Global Smart Advertising Revenue, 2018-2023
4.2.2 By Type - Global Smart Advertising Revenue, 2024-2035
4.2.3 By Type - Global Smart Advertising Revenue Market Share, 2018-2035
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Smart Advertising Market Size, 2022 & 2035
5.1.2 Corporate
5.1.3 Government
5.1.4 Education
5.1.5 Others
5.2 By Application - Global Smart Advertising Revenue & Forecasts
5.2.1 By Application - Global Smart Advertising Revenue, 2018-2023
5.2.2 By Application - Global Smart Advertising Revenue, 2024-2035
5.2.3 By Application - Global Smart Advertising Revenue Market Share, 2018-2035
6 Sights by Region
6.1 By Region - Global Smart Advertising Market Size, 2022 & 2035
6.2 By Region - Global Smart Advertising Revenue & Forecasts
6.2.1 By Region - Global Smart Advertising Revenue, 2018-2023
6.2.2 By Region - Global Smart Advertising Revenue, 2024-2035
6.2.3 By Region - Global Smart Advertising Revenue Market Share, 2018-2035
6.3 North America
6.3.1 By Country - North America Smart Advertising Revenue, 2018-2035
6.3.2 US Smart Advertising Market Size, 2018-2035
6.3.3 Canada Smart Advertising Market Size, 2018-2035
6.3.4 Mexico Smart Advertising Market Size, 2018-2035
6.4 Europe
6.4.1 By Country - Europe Smart Advertising Revenue, 2018-2035
6.4.2 Germany Smart Advertising Market Size, 2018-2035
6.4.3 France Smart Advertising Market Size, 2018-2035
6.4.4 U.K. Smart Advertising Market Size, 2018-2035
6.4.5 Italy Smart Advertising Market Size, 2018-2035
6.4.6 Russia Smart Advertising Market Size, 2018-2035
6.4.7 Nordic Countries Smart Advertising Market Size, 2018-2035
6.4.8 Benelux Smart Advertising Market Size, 2018-2035
6.5 Asia
6.5.1 By Region - Asia Smart Advertising Revenue, 2018-2035
6.5.2 China Smart Advertising Market Size, 2018-2035
6.5.3 Japan Smart Advertising Market Size, 2018-2035
6.5.4 South Korea Smart Advertising Market Size, 2018-2035
6.5.5 Southeast Asia Smart Advertising Market Size, 2018-2035
6.5.6 India Smart Advertising Market Size, 2018-2035
6.6 South America
6.6.1 By Country - South America Smart Advertising Revenue, 2018-2035
6.6.2 Brazil Smart Advertising Market Size, 2018-2035
6.6.3 Argentina Smart Advertising Market Size, 2018-2035
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Smart Advertising Revenue, 2018-2035
6.7.2 Turkey Smart Advertising Market Size, 2018-2035
6.7.3 Israel Smart Advertising Market Size, 2018-2035
6.7.4 Saudi Arabia Smart Advertising Market Size, 2018-2035
6.7.5 UAE Smart Advertising Market Size, 2018-2035
7 Smart Advertising Companies Profiles
7.1 Lamar Advertising Company
7.1.1 Lamar Advertising Company Company Summary
7.1.2 Lamar Advertising Company Business Overview
7.1.3 Lamar Advertising Company Smart Advertising Major Product Offerings
7.1.4 Lamar Advertising Company Smart Advertising Revenue in Global Market (2018-2023)
7.1.5 Lamar Advertising Company Key News & Latest Developments
7.2 OUTFRONT Media
7.2.1 OUTFRONT Media Company Summary
7.2.2 OUTFRONT Media Business Overview
7.2.3 OUTFRONT Media Smart Advertising Major Product Offerings
7.2.4 OUTFRONT Media Smart Advertising Revenue in Global Market (2018-2023)
7.2.5 OUTFRONT Media Key News & Latest Developments
7.3 CIVIQ Smartscapes
7.3.1 CIVIQ Smartscapes Company Summary
7.3.2 CIVIQ Smartscapes Business Overview
7.3.3 CIVIQ Smartscapes Smart Advertising Major Product Offerings
7.3.4 CIVIQ Smartscapes Smart Advertising Revenue in Global Market (2018-2023)
7.3.5 CIVIQ Smartscapes Key News & Latest Developments
7.4 Clear Channel Outdoor Holdings
7.4.1 Clear Channel Outdoor Holdings Company Summary
7.4.2 Clear Channel Outdoor Holdings Business Overview
7.4.3 Clear Channel Outdoor Holdings Smart Advertising Major Product Offerings
7.4.4 Clear Channel Outdoor Holdings Smart Advertising Revenue in Global Market (2018-2023)
7.4.5 Clear Channel Outdoor Holdings Key News & Latest Developments
7.5 Exterion Media
7.5.1 Exterion Media Company Summary
7.5.2 Exterion Media Business Overview
7.5.3 Exterion Media Smart Advertising Major Product Offerings
7.5.4 Exterion Media Smart Advertising Revenue in Global Market (2018-2023)
7.5.5 Exterion Media Key News & Latest Developments
7.6 JCDecaux Group
7.6.1 JCDecaux Group Company Summary
7.6.2 JCDecaux Group Business Overview
7.6.3 JCDecaux Group Smart Advertising Major Product Offerings
7.6.4 JCDecaux Group Smart Advertising Revenue in Global Market (2018-2023)
7.6.5 JCDecaux Group Key News & Latest Developments
7.7 Intersection
7.7.1 Intersection Company Summary
7.7.2 Intersection Business Overview
7.7.3 Intersection Smart Advertising Major Product Offerings
7.7.4 Intersection Smart Advertising Revenue in Global Market (2018-2023)
7.7.5 Intersection Key News & Latest Developments
7.8 IKE Smart City
7.8.1 IKE Smart City Company Summary
7.8.2 IKE Smart City Business Overview
7.8.3 IKE Smart City Smart Advertising Major Product Offerings
7.8.4 IKE Smart City Smart Advertising Revenue in Global Market (2018-2023)
7.8.5 IKE Smart City Key News & Latest Developments
7.9 Changing Environments
7.9.1 Changing Environments Company Summary
7.9.2 Changing Environments Business Overview
7.9.3 Changing Environments Smart Advertising Major Product Offerings
7.9.4 Changing Environments Smart Advertising Revenue in Global Market (2018-2023)
7.9.5 Changing Environments Key News & Latest Developments
7.10 Captivate
7.10.1 Captivate Company Summary
7.10.2 Captivate Business Overview
7.10.3 Captivate Smart Advertising Major Product Offerings
7.10.4 Captivate Smart Advertising Revenue in Global Market (2018-2023)
7.10.5 Captivate Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Smart Advertising Market Opportunities & Trends in Global Market
Table 2. Smart Advertising Market Drivers in Global Market
Table 3. Smart Advertising Market Restraints in Global Market
Table 4. Key Players of Smart Advertising in Global Market
Table 5. Top Smart Advertising Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Smart Advertising Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Smart Advertising Revenue Share by Companies, 2018-2023
Table 8. Global Companies Smart Advertising Product Type
Table 9. List of Global Tier 1 Smart Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Smart Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Smart Advertising Revenue, (US$, Mn), 2022 & 2035
Table 12. By Type - Smart Advertising Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Smart Advertising Revenue in Global (US$, Mn), 2024-2035
Table 14. By Application ? Global Smart Advertising Revenue, (US$, Mn), 2022 & 2035
Table 15. By Application - Smart Advertising Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Smart Advertising Revenue in Global (US$, Mn), 2024-2035
Table 17. By Region ? Global Smart Advertising Revenue, (US$, Mn), 2022 & 2035
Table 18. By Region - Global Smart Advertising Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Smart Advertising Revenue (US$, Mn), 2024-2035
Table 20. By Country - North America Smart Advertising Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Smart Advertising Revenue, (US$, Mn), 2024-2035
Table 22. By Country - Europe Smart Advertising Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Smart Advertising Revenue, (US$, Mn), 2024-2035
Table 24. By Region - Asia Smart Advertising Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Smart Advertising Revenue, (US$, Mn), 2024-2035
Table 26. By Country - South America Smart Advertising Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Smart Advertising Revenue, (US$, Mn), 2024-2035
Table 28. By Country - Middle East & Africa Smart Advertising Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Smart Advertising Revenue, (US$, Mn), 2024-2035
Table 30. Lamar Advertising Company Company Summary
Table 31. Lamar Advertising Company Smart Advertising Product Offerings
Table 32. Lamar Advertising Company Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 33. Lamar Advertising Company Key News & Latest Developments
Table 34. OUTFRONT Media Company Summary
Table 35. OUTFRONT Media Smart Advertising Product Offerings
Table 36. OUTFRONT Media Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 37. OUTFRONT Media Key News & Latest Developments
Table 38. CIVIQ Smartscapes Company Summary
Table 39. CIVIQ Smartscapes Smart Advertising Product Offerings
Table 40. CIVIQ Smartscapes Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 41. CIVIQ Smartscapes Key News & Latest Developments
Table 42. Clear Channel Outdoor Holdings Company Summary
Table 43. Clear Channel Outdoor Holdings Smart Advertising Product Offerings
Table 44. Clear Channel Outdoor Holdings Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 45. Clear Channel Outdoor Holdings Key News & Latest Developments
Table 46. Exterion Media Company Summary
Table 47. Exterion Media Smart Advertising Product Offerings
Table 48. Exterion Media Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 49. Exterion Media Key News & Latest Developments
Table 50. JCDecaux Group Company Summary
Table 51. JCDecaux Group Smart Advertising Product Offerings
Table 52. JCDecaux Group Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 53. JCDecaux Group Key News & Latest Developments
Table 54. Intersection Company Summary
Table 55. Intersection Smart Advertising Product Offerings
Table 56. Intersection Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 57. Intersection Key News & Latest Developments
Table 58. IKE Smart City Company Summary
Table 59. IKE Smart City Smart Advertising Product Offerings
Table 60. IKE Smart City Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 61. IKE Smart City Key News & Latest Developments
Table 62. Changing Environments Company Summary
Table 63. Changing Environments Smart Advertising Product Offerings
Table 64. Changing Environments Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 65. Changing Environments Key News & Latest Developments
Table 66. Captivate Company Summary
Table 67. Captivate Smart Advertising Product Offerings
Table 68. Captivate Smart Advertising Revenue (US$, Mn) & (2018-2023)
Table 69. Captivate Key News & Latest Developments
List of Figures
Figure 1. Smart Advertising Segment by Type in 2022
Figure 2. Smart Advertising Segment by Application in 2022
Figure 3. Global Smart Advertising Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Smart Advertising Market Size: 2022 VS 2035 (US$, Mn)
Figure 6. Global Smart Advertising Revenue, 2018-2035 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Smart Advertising Revenue in 2022
Figure 8. By Type - Global Smart Advertising Revenue Market Share, 2018-2035
Figure 9. By Application - Global Smart Advertising Revenue Market Share, 2018-2035
Figure 10. By Type - Global Smart Advertising Revenue, (US$, Mn), 2022 & 2035
Figure 11. By Type - Global Smart Advertising Revenue Market Share, 2018-2035
Figure 12. By Application - Global Smart Advertising Revenue, (US$, Mn), 2022 & 2035
Figure 13. By Application - Global Smart Advertising Revenue Market Share, 2018-2035
Figure 14. By Region - Global Smart Advertising Revenue Market Share, 2018-2035
Figure 15. By Country - North America Smart Advertising Revenue Market Share, 2018-2035
Figure 16. US Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 17. Canada Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 18. Mexico Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 19. By Country - Europe Smart Advertising Revenue Market Share, 2018-2035
Figure 20. Germany Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 21. France Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 22. U.K. Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 23. Italy Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 24. Russia Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 25. Nordic Countries Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 26. Benelux Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 27. By Region - Asia Smart Advertising Revenue Market Share, 2018-2035
Figure 28. China Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 29. Japan Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 30. South Korea Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 31. Southeast Asia Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 32. India Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 33. By Country - South America Smart Advertising Revenue Market Share, 2018-2035
Figure 34. Brazil Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 35. Argentina Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 36. By Country - Middle East & Africa Smart Advertising Revenue Market Share, 2018-2035
Figure 37. Turkey Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 38. Israel Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 39. Saudi Arabia Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 40. UAE Smart Advertising Revenue, (US$, Mn), 2018-2035
Figure 41. Lamar Advertising Company Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. OUTFRONT Media Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. CIVIQ Smartscapes Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Clear Channel Outdoor Holdings Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Exterion Media Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. JCDecaux Group Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Intersection Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. IKE Smart City Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Changing Environments Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Captivate Smart Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
