Tennis apparel includes tennis shorts, skirts, tracks, headgear, and jackets.
This report aims to provide a comprehensive presentation of the global market for Tennis Apparel, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Tennis Apparel. This report contains market size and forecasts of Tennis Apparel in global, including the following market information:
Global Tennis Apparel Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global Tennis Apparel Market Sales, 2018-2023, 2024-2029, (K Units)
Global top five Tennis Apparel companies in 2022 (%)
The global Tennis Apparel market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
An increasing number of celebrity endorsements is one of the most important factors driving the growth of this market globally. Launching campaigns related to tennis and promoting products by famous players is an old and effective marketing strategy undertaken by most tennis apparel manufacturing companies. Such vendors get tennis icons like Roger Federer, Andy Murray, Rafael Nadal, and Serena Williams for launching their new product lines. Also, many vendors name their tennis apparel collections after famous players to help propel sales, thus, cashing in on the celebrity fan following. Moreover, vendors sponsor various tennis tournaments and matches as part of their product promotions. This increase in promotional activities is likely to propel the growth prospects for this market over the predicted period.
We surveyed the Tennis Apparel manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Tennis Apparel Market, by Type, 2018-2023, 2024-2029 ($ Millions) & (K Units)
Global Tennis Apparel Market Segment Percentages, by Type, 2022 (%)
Men?s Tennis Apparel
Women?s Tennis Apparel
Children?s Tennis Apparel
Global Tennis Apparel Market, by Application, 2018-2023, 2024-2029 ($ Millions) & (K Units)
Global Tennis Apparel Market Segment Percentages, by Application, 2022 (%)
Sports and Specialty Stores
Department and Discount Stores
Online Retail
Others
Global Tennis Apparel Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) & (K Units)
Global Tennis Apparel Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Tennis Apparel revenues in global market, 2018-2023 (Estimated), ($ millions)
Key companies Tennis Apparel revenues share in global market, 2022 (%)
Key companies Tennis Apparel sales in global market, 2018-2023 (Estimated), (K Units)
Key companies Tennis Apparel sales share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Adidas
Fila
Nike
Puma
Under Armour
Outline of Major Chapters:
Chapter 1: Introduces the definition of Tennis Apparel, market overview.
Chapter 2: Global Tennis Apparel market size in revenue and volume.
Chapter 3: Detailed analysis of Tennis Apparel manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Tennis Apparel in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Tennis Apparel capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Tennis Apparel Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Tennis Apparel Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Tennis Apparel Overall Market Size
2.1 Global Tennis Apparel Market Size: 2022 VS 2029
2.2 Global Tennis Apparel Revenue, Prospects & Forecasts: 2018-2029
2.3 Global Tennis Apparel Sales: 2018-2029
3 Company Landscape
3.1 Top Tennis Apparel Players in Global Market
3.2 Top Global Tennis Apparel Companies Ranked by Revenue
3.3 Global Tennis Apparel Revenue by Companies
3.4 Global Tennis Apparel Sales by Companies
3.5 Global Tennis Apparel Price by Manufacturer (2018-2023)
3.6 Top 3 and Top 5 Tennis Apparel Companies in Global Market, by Revenue in 2022
3.7 Global Manufacturers Tennis Apparel Product Type
3.8 Tier 1, Tier 2 and Tier 3 Tennis Apparel Players in Global Market
3.8.1 List of Global Tier 1 Tennis Apparel Companies
3.8.2 List of Global Tier 2 and Tier 3 Tennis Apparel Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Tennis Apparel Market Size Markets, 2022 & 2029
4.1.2 Men?s Tennis Apparel
4.1.3 Women?s Tennis Apparel
4.1.4 Children?s Tennis Apparel
4.2 By Type - Global Tennis Apparel Revenue & Forecasts
4.2.1 By Type - Global Tennis Apparel Revenue, 2018-2023
4.2.2 By Type - Global Tennis Apparel Revenue, 2024-2029
4.2.3 By Type - Global Tennis Apparel Revenue Market Share, 2018-2029
4.3 By Type - Global Tennis Apparel Sales & Forecasts
4.3.1 By Type - Global Tennis Apparel Sales, 2018-2023
4.3.2 By Type - Global Tennis Apparel Sales, 2024-2029
4.3.3 By Type - Global Tennis Apparel Sales Market Share, 2018-2029
4.4 By Type - Global Tennis Apparel Price (Manufacturers Selling Prices), 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Tennis Apparel Market Size, 2022 & 2029
5.1.2 Sports and Specialty Stores
5.1.3 Department and Discount Stores
5.1.4 Online Retail
5.1.5 Others
5.2 By Application - Global Tennis Apparel Revenue & Forecasts
5.2.1 By Application - Global Tennis Apparel Revenue, 2018-2023
5.2.2 By Application - Global Tennis Apparel Revenue, 2024-2029
5.2.3 By Application - Global Tennis Apparel Revenue Market Share, 2018-2029
5.3 By Application - Global Tennis Apparel Sales & Forecasts
5.3.1 By Application - Global Tennis Apparel Sales, 2018-2023
5.3.2 By Application - Global Tennis Apparel Sales, 2024-2029
5.3.3 By Application - Global Tennis Apparel Sales Market Share, 2018-2029
5.4 By Application - Global Tennis Apparel Price (Manufacturers Selling Prices), 2018-2029
6 Sights by Region
6.1 By Region - Global Tennis Apparel Market Size, 2022 & 2029
6.2 By Region - Global Tennis Apparel Revenue & Forecasts
6.2.1 By Region - Global Tennis Apparel Revenue, 2018-2023
6.2.2 By Region - Global Tennis Apparel Revenue, 2024-2029
6.2.3 By Region - Global Tennis Apparel Revenue Market Share, 2018-2029
6.3 By Region - Global Tennis Apparel Sales & Forecasts
6.3.1 By Region - Global Tennis Apparel Sales, 2018-2023
6.3.2 By Region - Global Tennis Apparel Sales, 2024-2029
6.3.3 By Region - Global Tennis Apparel Sales Market Share, 2018-2029
6.4 North America
6.4.1 By Country - North America Tennis Apparel Revenue, 2018-2029
6.4.2 By Country - North America Tennis Apparel Sales, 2018-2029
6.4.3 US Tennis Apparel Market Size, 2018-2029
6.4.4 Canada Tennis Apparel Market Size, 2018-2029
6.4.5 Mexico Tennis Apparel Market Size, 2018-2029
6.5 Europe
6.5.1 By Country - Europe Tennis Apparel Revenue, 2018-2029
6.5.2 By Country - Europe Tennis Apparel Sales, 2018-2029
6.5.3 Germany Tennis Apparel Market Size, 2018-2029
6.5.4 France Tennis Apparel Market Size, 2018-2029
6.5.5 U.K. Tennis Apparel Market Size, 2018-2029
6.5.6 Italy Tennis Apparel Market Size, 2018-2029
6.5.7 Russia Tennis Apparel Market Size, 2018-2029
6.5.8 Nordic Countries Tennis Apparel Market Size, 2018-2029
6.5.9 Benelux Tennis Apparel Market Size, 2018-2029
6.6 Asia
6.6.1 By Region - Asia Tennis Apparel Revenue, 2018-2029
6.6.2 By Region - Asia Tennis Apparel Sales, 2018-2029
6.6.3 China Tennis Apparel Market Size, 2018-2029
6.6.4 Japan Tennis Apparel Market Size, 2018-2029
6.6.5 South Korea Tennis Apparel Market Size, 2018-2029
6.6.6 Southeast Asia Tennis Apparel Market Size, 2018-2029
6.6.7 India Tennis Apparel Market Size, 2018-2029
6.7 South America
6.7.1 By Country - South America Tennis Apparel Revenue, 2018-2029
6.7.2 By Country - South America Tennis Apparel Sales, 2018-2029
6.7.3 Brazil Tennis Apparel Market Size, 2018-2029
6.7.4 Argentina Tennis Apparel Market Size, 2018-2029
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Tennis Apparel Revenue, 2018-2029
6.8.2 By Country - Middle East & Africa Tennis Apparel Sales, 2018-2029
6.8.3 Turkey Tennis Apparel Market Size, 2018-2029
6.8.4 Israel Tennis Apparel Market Size, 2018-2029
6.8.5 Saudi Arabia Tennis Apparel Market Size, 2018-2029
6.8.6 UAE Tennis Apparel Market Size, 2018-2029
7 Manufacturers & Brands Profiles
7.1 Adidas
7.1.1 Adidas Company Summary
7.1.2 Adidas Business Overview
7.1.3 Adidas Tennis Apparel Major Product Offerings
7.1.4 Adidas Tennis Apparel Sales and Revenue in Global (2018-2023)
7.1.5 Adidas Key News & Latest Developments
7.2 Fila
7.2.1 Fila Company Summary
7.2.2 Fila Business Overview
7.2.3 Fila Tennis Apparel Major Product Offerings
7.2.4 Fila Tennis Apparel Sales and Revenue in Global (2018-2023)
7.2.5 Fila Key News & Latest Developments
7.3 Nike
7.3.1 Nike Company Summary
7.3.2 Nike Business Overview
7.3.3 Nike Tennis Apparel Major Product Offerings
7.3.4 Nike Tennis Apparel Sales and Revenue in Global (2018-2023)
7.3.5 Nike Key News & Latest Developments
7.4 Puma
7.4.1 Puma Company Summary
7.4.2 Puma Business Overview
7.4.3 Puma Tennis Apparel Major Product Offerings
7.4.4 Puma Tennis Apparel Sales and Revenue in Global (2018-2023)
7.4.5 Puma Key News & Latest Developments
7.5 Under Armour
7.5.1 Under Armour Company Summary
7.5.2 Under Armour Business Overview
7.5.3 Under Armour Tennis Apparel Major Product Offerings
7.5.4 Under Armour Tennis Apparel Sales and Revenue in Global (2018-2023)
7.5.5 Under Armour Key News & Latest Developments
8 Global Tennis Apparel Production Capacity, Analysis
8.1 Global Tennis Apparel Production Capacity, 2018-2029
8.2 Tennis Apparel Production Capacity of Key Manufacturers in Global Market
8.3 Global Tennis Apparel Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Tennis Apparel Supply Chain Analysis
10.1 Tennis Apparel Industry Value Chain
10.2 Tennis Apparel Upstream Market
10.3 Tennis Apparel Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Tennis Apparel Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Key Players of Tennis Apparel in Global Market
Table 2. Top Tennis Apparel Players in Global Market, Ranking by Revenue (2022)
Table 3. Global Tennis Apparel Revenue by Companies, (US$, Mn), 2018-2023
Table 4. Global Tennis Apparel Revenue Share by Companies, 2018-2023
Table 5. Global Tennis Apparel Sales by Companies, (K Units), 2018-2023
Table 6. Global Tennis Apparel Sales Share by Companies, 2018-2023
Table 7. Key Manufacturers Tennis Apparel Price (2018-2023) & (USD/Unit)
Table 8. Global Manufacturers Tennis Apparel Product Type
Table 9. List of Global Tier 1 Tennis Apparel Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Tennis Apparel Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Tennis Apparel Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Global Tennis Apparel Revenue (US$, Mn), 2018-2023
Table 13. By Type - Global Tennis Apparel Revenue (US$, Mn), 2024-2029
Table 14. By Type - Global Tennis Apparel Sales (K Units), 2018-2023
Table 15. By Type - Global Tennis Apparel Sales (K Units), 2024-2029
Table 16. By Application ? Global Tennis Apparel Revenue, (US$, Mn), 2022 & 2029
Table 17. By Application - Global Tennis Apparel Revenue (US$, Mn), 2018-2023
Table 18. By Application - Global Tennis Apparel Revenue (US$, Mn), 2024-2029
Table 19. By Application - Global Tennis Apparel Sales (K Units), 2018-2023
Table 20. By Application - Global Tennis Apparel Sales (K Units), 2024-2029
Table 21. By Region ? Global Tennis Apparel Revenue, (US$, Mn), 2022 VS 2029
Table 22. By Region - Global Tennis Apparel Revenue (US$, Mn), 2018-2023
Table 23. By Region - Global Tennis Apparel Revenue (US$, Mn), 2024-2029
Table 24. By Region - Global Tennis Apparel Sales (K Units), 2018-2023
Table 25. By Region - Global Tennis Apparel Sales (K Units), 2024-2029
Table 26. By Country - North America Tennis Apparel Revenue, (US$, Mn), 2018-2023
Table 27. By Country - North America Tennis Apparel Revenue, (US$, Mn), 2024-2029
Table 28. By Country - North America Tennis Apparel Sales, (K Units), 2018-2023
Table 29. By Country - North America Tennis Apparel Sales, (K Units), 2024-2029
Table 30. By Country - Europe Tennis Apparel Revenue, (US$, Mn), 2018-2023
Table 31. By Country - Europe Tennis Apparel Revenue, (US$, Mn), 2024-2029
Table 32. By Country - Europe Tennis Apparel Sales, (K Units), 2018-2023
Table 33. By Country - Europe Tennis Apparel Sales, (K Units), 2024-2029
Table 34. By Region - Asia Tennis Apparel Revenue, (US$, Mn), 2018-2023
Table 35. By Region - Asia Tennis Apparel Revenue, (US$, Mn), 2024-2029
Table 36. By Region - Asia Tennis Apparel Sales, (K Units), 2018-2023
Table 37. By Region - Asia Tennis Apparel Sales, (K Units), 2024-2029
Table 38. By Country - South America Tennis Apparel Revenue, (US$, Mn), 2018-2023
Table 39. By Country - South America Tennis Apparel Revenue, (US$, Mn), 2024-2029
Table 40. By Country - South America Tennis Apparel Sales, (K Units), 2018-2023
Table 41. By Country - South America Tennis Apparel Sales, (K Units), 2024-2029
Table 42. By Country - Middle East & Africa Tennis Apparel Revenue, (US$, Mn), 2018-2023
Table 43. By Country - Middle East & Africa Tennis Apparel Revenue, (US$, Mn), 2024-2029
Table 44. By Country - Middle East & Africa Tennis Apparel Sales, (K Units), 2018-2023
Table 45. By Country - Middle East & Africa Tennis Apparel Sales, (K Units), 2024-2029
Table 46. Adidas Company Summary
Table 47. Adidas Tennis Apparel Product Offerings
Table 48. Adidas Tennis Apparel Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 49. Adidas Key News & Latest Developments
Table 50. Fila Company Summary
Table 51. Fila Tennis Apparel Product Offerings
Table 52. Fila Tennis Apparel Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 53. Fila Key News & Latest Developments
Table 54. Nike Company Summary
Table 55. Nike Tennis Apparel Product Offerings
Table 56. Nike Tennis Apparel Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 57. Nike Key News & Latest Developments
Table 58. Puma Company Summary
Table 59. Puma Tennis Apparel Product Offerings
Table 60. Puma Tennis Apparel Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 61. Puma Key News & Latest Developments
Table 62. Under Armour Company Summary
Table 63. Under Armour Tennis Apparel Product Offerings
Table 64. Under Armour Tennis Apparel Sales (K Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 65. Under Armour Key News & Latest Developments
Table 66. Tennis Apparel Production Capacity (K Units) of Key Manufacturers in Global Market, 2021-2023 (K Units)
Table 67. Global Tennis Apparel Capacity Market Share of Key Manufacturers, 2021-2023
Table 68. Global Tennis Apparel Production by Region, 2018-2023 (K Units)
Table 69. Global Tennis Apparel Production by Region, 2024-2029 (K Units)
Table 70. Tennis Apparel Market Opportunities & Trends in Global Market
Table 71. Tennis Apparel Market Drivers in Global Market
Table 72. Tennis Apparel Market Restraints in Global Market
Table 73. Tennis Apparel Raw Materials
Table 74. Tennis Apparel Raw Materials Suppliers in Global Market
Table 75. Typical Tennis Apparel Downstream
Table 76. Tennis Apparel Downstream Clients in Global Market
Table 77. Tennis Apparel Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Tennis Apparel Segment by Type in 2022
Figure 2. Tennis Apparel Segment by Application in 2022
Figure 3. Global Tennis Apparel Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Tennis Apparel Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Tennis Apparel Revenue, 2018-2029 (US$, Mn)
Figure 7. Tennis Apparel Sales in Global Market: 2018-2029 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Tennis Apparel Revenue in 2022
Figure 9. By Type - Global Tennis Apparel Revenue, (US$, Mn), 2022 & 2029
Figure 10. By Type - Global Tennis Apparel Revenue Market Share, 2018-2029
Figure 11. By Type - Global Tennis Apparel Sales Market Share, 2018-2029
Figure 12. By Type - Global Tennis Apparel Price (USD/Unit), 2018-2029
Figure 13. By Application - Global Tennis Apparel Revenue, (US$, Mn), 2022 & 2029
Figure 14. By Application - Global Tennis Apparel Revenue Market Share, 2018-2029
Figure 15. By Application - Global Tennis Apparel Sales Market Share, 2018-2029
Figure 16. By Application - Global Tennis Apparel Price (USD/Unit), 2018-2029
Figure 17. By Region - Global Tennis Apparel Revenue, (US$, Mn), 2022 & 2029
Figure 18. By Region - Global Tennis Apparel Revenue Market Share, 2018 VS 2022 VS 2029
Figure 19. By Region - Global Tennis Apparel Revenue Market Share, 2018-2029
Figure 20. By Region - Global Tennis Apparel Sales Market Share, 2018-2029
Figure 21. By Country - North America Tennis Apparel Revenue Market Share, 2018-2029
Figure 22. By Country - North America Tennis Apparel Sales Market Share, 2018-2029
Figure 23. US Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 24. Canada Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 25. Mexico Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 26. By Country - Europe Tennis Apparel Revenue Market Share, 2018-2029
Figure 27. By Country - Europe Tennis Apparel Sales Market Share, 2018-2029
Figure 28. Germany Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 29. France Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 30. U.K. Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 31. Italy Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 32. Russia Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 33. Nordic Countries Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 34. Benelux Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 35. By Region - Asia Tennis Apparel Revenue Market Share, 2018-2029
Figure 36. By Region - Asia Tennis Apparel Sales Market Share, 2018-2029
Figure 37. China Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 38. Japan Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 39. South Korea Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 40. Southeast Asia Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 41. India Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 42. By Country - South America Tennis Apparel Revenue Market Share, 2018-2029
Figure 43. By Country - South America Tennis Apparel Sales Market Share, 2018-2029
Figure 44. Brazil Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 45. Argentina Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 46. By Country - Middle East & Africa Tennis Apparel Revenue Market Share, 2018-2029
Figure 47. By Country - Middle East & Africa Tennis Apparel Sales Market Share, 2018-2029
Figure 48. Turkey Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 49. Israel Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 50. Saudi Arabia Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 51. UAE Tennis Apparel Revenue, (US$, Mn), 2018-2029
Figure 52. Global Tennis Apparel Production Capacity (K Units), 2018-2029
Figure 53. The Percentage of Production Tennis Apparel by Region, 2022 VS 2029
Figure 54. Tennis Apparel Industry Value Chain
Figure 55. Marketing Channels
