United States Heat-not-Burn (HNB) Devices Market, Global Outlook and Forecast 2025-2032

The United States HNB devices market was valued at US$ 685 million in 2024 and is projected to reach US$ 1.35 billion by 2030, at a CAGR of 12.0% during the forecast period 2024-2030.

Heat-not-Burn devices comprise electronic heating systems designed specifically for tobacco products without combustion. This category includes sophisticated devices featuring precise temperature control, battery systems, and cleaning mechanisms. Products incorporate various technological innovations including smart features, customizable settings, and safety controls designed for optimal user experience.

The United States HNB devices market shows strong growth driven by shifting consumer preferences and harm reduction trends. Smart devices represent 58% of market value, growing at 25% annually. The market benefits from increasing adoption among traditional smokers. Connected devices show 32% annual growth. Innovation focuses on battery life and temperature control. The sector demonstrates strong integration with mobile applications. Distribution networks maintain authorized retailer focus. Manufacturing efficiency improves through automation. The market shows particular strength in urban markets. Research emphasizes user experience enhancement.

This report contains market size and forecasts of Heat-not-Burn (HNB) Devices in United States, including the following market information:

• United States Heat-not-Burn (HNB) Devices Market Revenue, 2019-2024, 2025-2032, ($ millions)
• United States Heat-not-Burn (HNB) Devices Market Sales, 2019-2024, 2025-2032,
• United States Top five Heat-not-Burn (HNB) Devices companies in 2024 (%)

Report Includes

This report presents an overview of United States market for Heat-not-Burn (HNB) Devices , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2024, estimates for 2025, and projections of CAGR through 2032.

This report focuses on the Heat-not-Burn (HNB) Devices sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Heat-not-Burn (HNB) Devices market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

• Tobacco Stick HNB Devices
• Loose-leaf HNB Devices
• E-cigarette Vapors
• Others

Segment by Applications

Online Sales
Offline Sales

Key Companies covered in this report:

• Philip Morris International
• Altria Group, Inc.
• British American Tobacco
• Japan Tobacco International
• Imperial Brands PLC
• KT&G Corporation
• JUUL Labs
• PAX Labs
• NJOY, LLC
• Reynolds American Inc.
• Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Heat-not-Burn (HNB) Devices revenues in United Statesn market, 2019-2024 (Estimated), ($ millions)
• Key companies Heat-not-Burn (HNB) Devices revenues share in United Statesn market, 2024 (%)
• Key companies Heat-not-Burn (HNB) Devices sales in United Statesn market, 2019-2024 (Estimated),
• Key companies Heat-not-Burn (HNB) Devices sales share in United Statesn market, 2024 (%)

Key Indicators Analysed

• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• United Statesn Market Analysis: The report includes United Statesn market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

FAQs on the United States HNB (Heated Tobacco) Devices Market (2024-2030)

1. What is the current size of the U.S. HNB devices market?

• The U.S. heated tobacco (HNB) devices market was valued at USD 685 million in 2024.

2. What is the projected market size by 2030?

• The market is expected to reach USD 1.35 billion by 2030, indicating significant growth.

3. What is the CAGR of the HNB devices market during the forecast period?

• The market is projected to grow at a CAGR of 12.0% from 2024 to 2030.

4. What are Heated Tobacco (HNB) devices?

• HNB (heated tobacco) devices are electronic smoking devices that heat tobacco sticks or capsules to produce an inhalable aerosol without combustion. This process generates fewer harmful chemicals than traditional cigarettes.

5. What is driving the growth of the U.S. HNB devices market?

• Growing consumer shift toward reduced-risk alternatives to smoking.

• Regulatory support for harm-reduction products.

• Increased awareness of the health risks of combustible cigarettes.

• Technological advancements in heated tobacco device design.

• Rising investments by major tobacco companies in HNB products.

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Heat-not-Burn (HNB) Devices Market
• Overview of the regional outlook of the Heat-not-Burn (HNB) Devices Market

Key Reasons to Buy this Report:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

We offer additional regional and global reports that are similar:

• Global Heat-not-Burn (HNB) Devices Market 
• United States Heat-not-Burn (HNB) Devices Market 
• Japan Heat-not-Burn (HNB) Devices Market 
• Germany Heat-not-Burn (HNB) Devices Market 
• South Korea Heat-not-Burn (HNB) Devices Market 
• Indonesia Heat-not-Burn (HNB) Devices Market 
• Brazil Heat-not-Burn (HNB) Devices Market

Customization of the Report: In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are meet.