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United States Heat-not-Burn (HNB) Tobacco Market, Global Outlook and Forecast 2025-2032

United States Heat-not-Burn (HNB) Tobacco Market, Global Outlook and Forecast 2025-2032

  • Category:Semiconductor and Electronics
  • Published on : 24 February 2025
  • Pages :205
  • Formats:
  • Report Code:SMR-8030894

The United States HNB tobacco market was valued at US$ 785 million in 2024 and is projected to reach US$ 1.54 billion by 2030, at a CAGR of 12.0% during the forecast period 2024-2030.

Heat-not-Burn tobacco represents specially processed tobacco products designed for use in HNB devices. This category includes tobacco sticks, capsules, and other forms optimized for heating systems. Products feature specific formulations and processing methods to deliver satisfaction through heating rather than combustion.
The United States HNB tobacco market demonstrates significant growth driven by alternative tobacco product demand. Premium blends represent 52% of market value. The market benefits from expanding device user base. Flavored variants show 28% annual growth. Innovation focuses on taste delivery and satisfaction. The sector shows strong correlation with device sales. Distribution maintains strict compliance controls. The market shows significant growth in metropolitan areas. Manufacturing focuses on quality consistency. Research emphasizes product optimization.

This report contains market size and forecasts of Heat-not-Burn (HNB) Tobacco in United States, including the following market information:

  • United States Heat-not-Burn (HNB) Tobacco Market Revenue, 2019-2024, 2025-2032, ($ millions)
  • United States Heat-not-Burn (HNB) Tobacco Market Sales, 2019-2024, 2025-2032,
  • United States Top five Heat-not-Burn (HNB) Tobacco companies in 2024 (%)

HNBtobaccomarket

Report Includes

This report presents an overview of United States market for Heat-not-Burn (HNB) Tobacco , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2024, estimates for 2025, and projections of CAGR through 2032.

This report focuses on the Heat-not-Burn (HNB) Tobacco sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Heat-not-Burn (HNB) Tobacco market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

  • Tobacco Stick HNB Devices
  • Loose-leaf HNB Devices
  • E-cigarette Vapors
  • Others

Segment by Applications

  • Online Sales
  • Offline Sales

Key Companies covered in this report:

  • Philip Morris International
  • Altria Group, Inc.
  • R.J. Reynolds Tobacco Company
  • Japan Tobacco International
  • British American Tobacco
  • Imperial Brands
  • JT International U.S.A.
  • Turning Point Brands
  • 22nd Century Group
  • Swisher International
  • Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including:

  • Key companies Heat-not-Burn (HNB) Tobacco revenues in United Statesn market, 2019-2024 (Estimated), ($ millions)
  • Key companies Heat-not-Burn (HNB) Tobacco revenues share in United Statesn market, 2024 (%)
  • Key companies Heat-not-Burn (HNB) Tobacco sales in United Statesn market, 2019-2024 (Estimated),
  • Key companies Heat-not-Burn (HNB) Tobacco sales share in United Statesn market, 2024 (%)

Key Indicators Analysed

  • Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
  • United Statesn Market Analysis: The report includes United Statesn market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
  • Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
  • Opportunities and Drivers: Identifying the Growing Demands and New Technology
  • Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Key Benefits of This Market Research:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Heat-not-Burn (HNB) Tobacco Market
  • Overview of the regional outlook of the Heat-not-Burn (HNB) Tobacco Market

Frequently Asked Questions (FAQs) – U.S. HNB Tobacco Market (2024-2030)

1. What is the current market size of the U.S. HNB tobacco market?

  • As of 2024, the U.S. Heat-Not-Burn (HNB) tobacco market is valued at US$ 785 million.

2. What is the projected market size for HNB tobacco in the U.S. by 2030?

  • The market is expected to grow to US$ 1.55 billion by 2030.

3. What is the expected CAGR of the U.S. HNB tobacco market from 2024 to 2030?

  • The market is anticipated to grow at a CAGR of 12.0% during the forecast period.

4. What factors are driving the growth of the HNB tobacco market in the U.S.?

  • Rising consumer preference for reduced-risk tobacco alternatives.

  • Increasing regulatory support for smoke-free products.

  • Technological advancements in HNB devices.

  • Growing awareness of the health risks of traditional smoking.

5. How does HNB tobacco differ from traditional cigarettes?

  • HNB tobacco heats tobacco instead of burning it, reducing harmful combustion byproducts such as tar and carbon monoxide.

Key Reasons to Buy this Report:

  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value (USD Billion) data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support

We offer additional regional and global reports that are similar:

  • Global Heat-not-Burn (HNB) Tobacco Market 
  • United States Heat-not-Burn (HNB) Tobacco Market 
  • Japan Heat-not-Burn (HNB) Tobacco Market 
  • Germany Heat-not-Burn (HNB) Tobacco Market 
  • South Korea Heat-not-Burn (HNB) Tobacco Market 
  • Indonesia Heat-not-Burn (HNB) Tobacco Market 
  • Brazil Heat-not-Burn (HNB) Tobacco Market

Customization of the Report: In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are meet.

TABLE OF CONTENTS

1 STUDY COVERAGE


1.1 Heat-not-Burn (HNB) Tobacco Product Introduction


1.2 Market by Type


1.2.1 United Statesn Heat-not-Burn (HNB) Tobacco Market Size Growth Rate by Type, 2019 VS 2023 VS 2030

1.2.2 Tobacco Stick HNB Devices    

1.2.3 Loose-leaf HNB Devices

1.2.4 E-cigarette Vapors

1.2.5 Others

1.3 Market by Application


1.3.1 United States Heat-not-Burn (HNB) Tobacco Market Size Growth Rate by Application, 2019 VS 2023 VS 2030

1.3.2    Online Sales

1.3.3    Offline Sales

1.4 United States Heat-not-Burn (HNB) Tobacco Sales Estimates and Forecasts 2019-2030

1.5 United States Heat-not-Burn (HNB) Tobacco Hydrocephalus Shunts Revenue Estimates and Forecasts 2019-2030

1.6 Study Objectives

1.7 Years Considered


2 COMPETITION BY MANUFACTURERS


2.1 United States Heat-not-Burn (HNB) Tobacco Sales by Manufacturers

2.1.1 United States Heat-not-Burn (HNB) Tobacco Sales by Manufacturers (2019-2024)

2.1.2 United States Heat-not-Burn (HNB) Tobacco Sales Market Share by Manufacturers (2019-2024)

2.1.3 Top Largest Manufacturers of Heat-not-Burn (HNB) Tobacco in 2023 in United States

2.2 United States Heat-not-Burn (HNB) Tobacco Revenue by Manufacturers

2.2.1 United States Heat-not-Burn (HNB) Tobacco Revenue by Manufacturers (2019-2024)

2.2.2 United States Heat-not-Burn (HNB) Tobacco Revenue Market Share by Manufacturers (2019-2024)

2.2.3 United States Top Companies by Heat-not-Burn (HNB) Tobacco Revenue in 2023

2.3 United States Heat-not-Burn (HNB) Tobacco Sales Price by Manufacturers (2019-2024)

2.4 Analysis of Competitive Landscape

2.4.1 Manufacturers Market Concentration Ratio (CR3 and HHI)

2.4.2 United States Heat-not-Burn (HNB) Tobacco by Company Type (Tier 1, Tier 2, and Tier 3)

2.4.3 United States Heat-not-Burn (HNB) Tobacco Manufacturers Geographical Distribution

2.5 Mergers & Acquisitions, Expansion Plans


3 United States Heat-not-Burn (HNB) Tobacco MARKET SIZE BY REGION


3.1 Heat-not-Burn (HNB) Tobacco Market Size by Region: 2019-2030

3.1.1 United States Heat-not-Burn (HNB) Tobacco Sales by Region: 2019-2024

3.1.2 United States Heat-not-Burn (HNB) Tobacco Sales Forecast by Region (2025-2030)

3.1.3 United States Heat-not-Burn (HNB) Tobacco Revenue by Region: 2019-2024

3.1.4 United States Heat-not-Burn (HNB) Tobacco Revenue Forecast by Region (2025-2030)


4 MARKET SIZE BY TYPE


4.1 United States Heat-not-Burn (HNB) Tobacco Sales by Type

4.1.1 United States Heat-not-Burn (HNB) Tobacco Historical Sales by Type (2019-2024)

4.1.2 United States Heat-not-Burn (HNB) Tobacco Forecasted Sales by Type (2025-2030)

4.1.3 United States Heat-not-Burn (HNB) Tobacco Sales Market Share by Type (2019-2030)

4.2 United States Heat-not-Burn (HNB) Tobacco Revenue by Type

4.2.1 United States Heat-not-Burn (HNB) Tobacco Historical Revenue by Type (2019-2024)

4.2.2 United States Heat-not-Burn (HNB) Tobacco Forecasted Revenue by Type (2025-2030)

4.2.3 United States Heat-not-Burn (HNB) Tobacco Revenue Market Share by Type (2019-2030)

4.3 United States Heat-not-Burn (HNB) Tobacco Price by Type

4.3.1 United States Heat-not-Burn (HNB) Tobacco Price by Type (2019-2024)

4.3.2 United States Heat-not-Burn (HNB) Tobacco Price Forecast by Type (2025-2030)


5 MARKET SIZE BY APPLICATION


5.1 United States Heat-not-Burn (HNB) Tobacco Sales by Application

5.1.1 United States Heat-not-Burn (HNB) Tobacco Historical Sales by Application (2019-2024)

5.1.2 United States Heat-not-Burn (HNB) Tobacco Forecasted Sales by Application (2025-2030)

5.1.3 United States Heat-not-Burn (HNB) Tobacco Sales Market Share by Application (2019-2030)

5.2 United States Heat-not-Burn (HNB) Tobacco Revenue by Application

5.2.1 United States Heat-not-Burn (HNB) Tobacco Historical Revenue by Application (2019-2024)

5.2.2 United States Heat-not-Burn (HNB) Tobacco Forecasted Revenue by Application (2025-2030)

5.2.3 United States Heat-not-Burn (HNB) Tobacco Revenue Market Share by Application (2019-2030)

5.3 United States Heat-not-Burn (HNB) Tobacco Price by Application

5.3.1 United States Heat-not-Burn (HNB) Tobacco Price by Application (2019-2024)

5.3.2 United States Heat-not-Burn (HNB) Tobacco Price Forecast by Application (2025-2030)


6.    CORPORATE PROFILE


6.1 Philip Morris International

6.1.1 Philip Morris International Corporation Information

6.1.2 Philip Morris International Overview

6.1.3 Philip Morris International in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.1.4 Philip Morris International Heat-not-Burn (HNB) Tobacco Product Introduction

6.1.5 Philip Morris International Recent Developments


6.2 Altria Group, Inc.

6.2.1 Altria Group, Inc. Corporation Information

6.2.2 Altria Group, Inc. Overview

6.2.3 Altria Group, Inc. in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.2.4 Altria Group, Inc. Heat-not-Burn (HNB) Tobacco Product Introduction

6.2.5 Altria Group, Inc. Recent Developments


6.3 R.J. Reynolds Tobacco Company

6.3.1 R.J. Reynolds Tobacco Company Corporation Information

6.3.2 R.J. Reynolds Tobacco Company Overview

6.3.3 R.J. Reynolds Tobacco Company in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.3.4 R.J. Reynolds Tobacco Company Heat-not-Burn (HNB) Tobacco Product Introduction

6.3.5 R.J. Reynolds Tobacco Company Recent Developments


6.4 Japan Tobacco International

6.4.1 Japan Tobacco International Corporation Information

6.4.2 Japan Tobacco International Overview

6.4.3 Japan Tobacco International in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.4.4 Japan Tobacco International Heat-not-Burn (HNB) Tobacco Product Introduction

6.4.5 Japan Tobacco International Recent Developments


6.5 British American Tobacco

6.5.1 British American Tobacco Corporation Information

6.5.2 British American Tobacco Overview

6.5.3 British American Tobacco in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.5.4 British American Tobacco Heat-not-Burn (HNB) Tobacco Product Introduction

6.5.5 British American Tobacco Recent Developments


6.6 Imperial Brands

6.6.1 Imperial Brands Corporation Information

6.6.2 Imperial Brands Overview

6.6.3 Imperial Brands in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.6.4 Imperial Brands Heat-not-Burn (HNB) Tobacco Product Introduction

6.6.5 Imperial Brands Recent Developments


6.7 JT International U.S.A.

6.7.1 JT International U.S.A. Corporation Information

6.7.2 JT International U.S.A. Overview

6.7.3 JT International U.S.A. in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.7.4 JT International U.S.A. Heat-not-Burn (HNB) Tobacco Product Introduction

6.7.5 JT International U.S.A. Recent Developments


6.8 Turning Point Brands

6.8.1 Turning Point Brands Corporation Information

6.8.2 Turning Point Brands Overview

6.8.3 Turning Point Brands in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.8.4 Turning Point Brands Heat-not-Burn (HNB) Tobacco Product Introduction

6.8.5 Turning Point Brands Recent Developments


6.9 22nd Century Group

6.9.1 22nd Century Group Corporation Information

6.9.2 22nd Century Group Overview

6.9.3 22nd Century Group in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.9.422nd Century Group Heat-not-Burn (HNB) Tobacco Product Introduction

6.9.5 22nd Century Group Recent Developments


6.10 Swisher International

6.10.1 Swisher International Corporation Information

6.10.2 Swisher International Overview

6.10.3 Swisher International in United States: Heat-not-Burn (HNB) Tobacco Sales, Price, Revenue and Gross Margin (2019-2024)

6.10.4 Swisher International Heat-not-Burn (HNB) Tobacco Product Introduction

6.10.5 Swisher International Recent Developments


7 INDUSTRY CHAIN AND SALES CHANNELS ANALYSIS


7.1 Heat-not-Burn (HNB) Tobacco Industry Chain Analysis

7.2 Heat-not-Burn (HNB) Tobacco Key Raw Materials

7.2.1 Key Raw Materials

7.2.2 Raw Materials Key Suppliers

7.3 Heat-not-Burn (HNB) Tobacco Production Mode & Process

7.4 Heat-not-Burn (HNB) Tobacco Sales and Marketing

7.4.1 Heat-not-Burn (HNB) Tobacco Sales Channels

7.4.2 Heat-not-Burn (HNB) Tobacco Distributors

7.5 Heat-not-Burn (HNB) Tobacco Customers


8 Heat-not-Burn (HNB) Tobacco MARKET DYNAMICS


8.1.1 Heat-not-Burn (HNB) Tobacco Industry Trends

8.1.2 Heat-not-Burn (HNB) Tobacco Market Drivers

8.1.3 Heat-not-Burn (HNB) Tobacco Market Challenges

8.1.4 Heat-not-Burn (HNB) Tobacco Market Restraints


9 KEY FINDINGS IN THE United States Heat-not-Burn (HNB) Tobacco STUDY


10 APPENDIX


10.1 Research Methodology

10.1.1 Methodology/Research Approach

10.1.2 Data Source

10.2 Author Details

10.3 Disclaimer

LIST OF TABLES & FIGURES



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