United States Liquid Detergent Market, Global Outlook and Forecast 2025-2032

The United States liquid detergent market was valued at US$ 12.5 billion in 2024 and is projected to reach US$ 16.8 billion by 2030, at a CAGR of 5.1% during the forecast period 2024-2030.

Liquid detergents comprise cleaning products in liquid form designed for laundry and household cleaning applications. This category includes various formulations from basic cleaning agents to specialized products. Products feature different concentrations, ingredients, and specific cleaning capabilities suitable for various applications and fabric types.
The United States liquid detergent market exhibits steady growth driven by consumer preferences and product innovation. Concentrated formulas represent 55% of market value. The market benefits from increasing eco-friendly product demand. Plant-based formulations show 25% annual growth. Innovation focuses on sustainability and cleaning efficiency. The sector demonstrates strong integration with e-commerce platforms. Distribution networks maintain comprehensive retail coverage. The market shows particular strength in premium segments. Manufacturing efficiency improves through automation. Research emphasizes sustainable ingredient development.

This report contains market size and forecasts of Liquid Detergent in United States, including the following market information:

• United States Liquid Detergent Market Revenue, 2019-2024, 2025-2032, ($ millions)
• United States Liquid Detergent Market Sales, 2019-2024, 2025-2032,
• United States Top five Liquid Detergent companies in 2024 (%)

Report Includes

This report presents an overview of United States market for Liquid Detergent , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2024, estimates for 2025, and projections of CAGR through 2032.

This report focuses on the Liquid Detergent sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Liquid Detergent market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

• Laundry Detergent
• Dishwashing Detergent
• Others

Segment by Applications

• Household
• Commercial & Institutional
• Industrial

Key Companies covered in this report:

• Procter & Gamble Co. (Tide, Gain)
• Unilever (Seventh Generation, All)
• Church & Dwight Co., Inc. (Arm & Hammer)
• Henkel AG & Co. KGaA (Persil, Purex)
• The Clorox Company (Clorox)
• S. C. Johnson & Son, Inc. (Windex)
• Reckitt Benckiser Group plc (Woolite)
• Colgate-Palmolive (Fab)
• Ecolab
• The Honest Company
• Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Liquid Detergent revenues in United Statesn market, 2019-2024 (Estimated), ($ millions)
• Key companies Liquid Detergent revenues share in United Statesn market, 2024 (%)
• Key companies Liquid Detergent sales in United Statesn market, 2019-2024 (Estimated),
• Key companies Liquid Detergent sales share in United Statesn market, 2024 (%)

Key Indicators Analysed

• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• United Statesn Market Analysis: The report includes United Statesn market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Liquid Detergent Market
• Overview of the regional outlook of the Liquid Detergent Market

FAQs on the U.S. Liquid Detergent Market

1. What is the current size of the U.S. liquid detergent market?

• The United States liquid detergent market was valued at USD 12.5 billion in 2024.

2. What is the projected market size by 2030?

• The market is expected to reach USD 16.8 billion by 2030, growing at a CAGR of 5.1% during the forecast period (2024-2030).

3. What factors are driving the growth of the U.S. liquid detergent market?

• Increasing preference for liquid over powder detergents due to better solubility and effectiveness

• Rising demand for eco-friendly and plant-based detergents

• Growth in online retail and direct-to-consumer sales

• Introduction of advanced formulas with stain-removing and antibacterial properties

• Convenience and ease of use compared to traditional detergent formats

4. What are the different types of liquid detergents available?

• Regular liquid detergents (for everyday washing)

• High-efficiency (HE) detergents (for modern washing machines)

• Eco-friendly and biodegradable detergents

• Hypoallergenic and baby-safe detergents

• Scented and fragrance-free variants

• Detergents with fabric softening and stain-removing properties

5. Which brands dominate the U.S. liquid detergent market?

Some of the leading brands include:

• Tide (P&G)

• Gain (P&G)

• Arm & Hammer (Church & Dwight)

• Persil (Henkel)

• Seventh Generation (Unilever)

• Mrs. Meyer's Clean Day

• All (Henkel)

• Method (SC Johnson)

Key Reasons to Buy this Report:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

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