United States Smart Toys Market, Global Outlook and Forecast 2025-2032

The United States smart toys market was valued at US$ 2.15 billion in 2024 and is projected to reach US$ 4.24 billion by 2030, at a CAGR of 12.0% during the forecast period 2024-2030.

Smart toys encompass interactive playthings featuring advanced technology integration, including artificial intelligence, sensors, and connectivity capabilities. This category includes various toy types with smart features, from educational robots to interactive plush toys. Products incorporate different levels of technology sophistication, focusing on educational value, entertainment, and developmental benefits.
The United States smart toys market demonstrates rapid growth driven by technological advancement and educational focus. Educational smart toys show 32% annual growth. The market benefits from increasing parental focus on interactive learning. STEM-focused products represent 55% of market value. Innovation in AI and machine learning drives product development. The sector shows strong integration with educational curriculum. Safety and privacy features become key differentiators. The market demonstrates significant potential in early childhood development. Distribution networks expand through specialty and online channels. Research focuses on developmental benefits and engagement metrics.

This report contains market size and forecasts of Smart Toys in United States, including the following market information:

• United States Smart Toys Market Revenue, 2019-2024, 2025-2032, ($ millions)
• United States Smart Toys Market Sales, 2019-2024, 2025-2032,
• United States Top five Smart Toys companies in 2024 (%)

Report Includes

This report presents an overview of United States market for Smart Toys , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2024, estimates for 2025, and projections of CAGR through 2032.

This report focuses on the Smart Toys sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Smart Toys market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

• Smartphone-connected Devices
• Console-connected Toys
• Tablet-connected Toys
• App-connected Drones

Segment by Applications

• Online Sales
• Offline Sales

Key Companies covered in this report:

• Mattel
• Hasbro
• LEGO System A/S
• Spin Master
• Anki
• Sphero
• WowWee Group Limited
• VTech
• Fisher-Price
• MGA Entertainment
• Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Smart Toys revenues in United Statesn market, 2019-2024 (Estimated), ($ millions)
• Key companies Smart Toys revenues share in United Statesn market, 2024 (%)
• Key companies Smart Toys sales in United Statesn market, 2019-2024 (Estimated),
• Key companies Smart Toys sales share in United Statesn market, 2024 (%)

Key Indicators Analysed

• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• United Statesn Market Analysis: The report includes United Statesn market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

FAQs on the United States Smart Toys Market

1. What is the current size of the U.S. smart toys market?

• The United States smart toys market was valued at USD 2.15 billion in 2024.

2. What is the projected market size by 2030?

• The market is expected to reach USD 4.25 billion by 2030, growing at a CAGR of 12.0% during the forecast period (2024-2030).

3. What are smart toys?

• Smart toys are interactive, AI-powered, and internet-connected toys designed to enhance learning, engagement, and entertainment for children through voice recognition, augmented reality (AR), and real-time data processing.

4. What factors are driving the growth of the smart toys market?

• Rising adoption of AI and IoT in toys

• Growing demand for STEM-based educational toys

• Increased internet and smart device penetration among children

• Personalized learning experiences through adaptive AI

• Parental preference for interactive and cognitive development tools

5. What challenges are affecting market growth?

• Privacy and data security concerns in connected toys

• High costs compared to traditional toys

• Regulatory restrictions on child data protection

• Potential screen time concerns among parents

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Smart Toys Market
• Overview of the regional outlook of the Smart Toys Market

Key Reasons to Buy this Report:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

We offer additional regional and global reports that are similar:

• Global Smart Toys Market 
• United States Smart Toys Market 
• Japan Smart Toys Market 
• Germany Smart Toys Market 
• South Korea Smart Toys Market 
• Indonesia Smart Toys Market 
• Brazil Smart Toys Market

Customization of the Report: In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are meet.