This report studies the Out-of-Home (OOH) Advertising market, covering market size for segment by type (Digital OOH (DOOH), Traditional OOH (Billboards), etc.), by application (Transit Advertising, Billboard, etc.), by sales channel (Direct Channel, Distribution Channel), by player (JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Out-of-Home (OOH) Advertising from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Out-of-Home (OOH) Advertising market.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Out-of-Home (OOH) Advertising including:
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Exterion?Media
OOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
TOM Group
Daktronics
Prismview
Broadsign International
Aoto Electronics
Mvix
Christie Digital System
Ayuda Media System
Deepsky Corporation
Market split by Type, can be divided into:
Digital OOH (DOOH)
Traditional OOH (Billboards)
Market split by Application, can be divided into:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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TABLE OF CONTENTS
Table of Contents
Chapter 1 Out-of-Home (OOH) Advertising Market Overview
1.1 Out-of-Home (OOH) Advertising Definition
1.2 Global Out-of-Home (OOH) Advertising Market Size Status and Outlook (2017-2031)
1.3 Global Out-of-Home (OOH) Advertising Market Size Comparison by Region (2017-2031)
1.4 Global Out-of-Home (OOH) Advertising Market Size Comparison by Type (2017-2031)
1.5 Global Out-of-Home (OOH) Advertising Market Size Comparison by Application (2017-2031)
1.6 Global Out-of-Home (OOH) Advertising Market Size Comparison by Sales Channel (2017-2031)
1.7 Out-of-Home (OOH) Advertising Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Russia-Ukraine War Impacts
Chapter 2 Out-of-Home (OOH) Advertising Market Segment Analysis by Player
2.1 Global Out-of-Home (OOH) Advertising Sales and Market Share by Player (2020-2022)
2.2 Global Out-of-Home (OOH) Advertising Revenue and Market Share by Player (2020-2022)
2.3 Global Out-of-Home (OOH) Advertising Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Out-of-Home (OOH) Advertising Market Segment Analysis by Type
3.1 Global Out-of-Home (OOH) Advertising Market by Type
3.1.1 Digital OOH (DOOH)
3.1.2 Traditional OOH (Billboards)
3.2 Global Out-of-Home (OOH) Advertising Sales and Market Share by Type (2017-2022)
3.3 Global Out-of-Home (OOH) Advertising Revenue and Market Share by Type (2017-2022)
3.4 Global Out-of-Home (OOH) Advertising Average Price by Type (2017-2022)
3.5 Leading Players of Out-of-Home (OOH) Advertising by Type in 2022
3.6 Conclusion of Segment by Type
Chapter 4 Out-of-Home (OOH) Advertising Market Segment Analysis by Application
4.1 Global Out-of-Home (OOH) Advertising Market by Application
4.1.1 Transit Advertising
4.1.2 Billboard
4.1.3 Street Furniture Advertising
4.1.4 Others
4.2 Global Out-of-Home (OOH) Advertising Revenue and Market Share by Application (2017-2022)
4.3 Leading Consumers of Out-of-Home (OOH) Advertising by Application in 2022
4.4 Conclusion of Segment by Application
Chapter 5 Out-of-Home (OOH) Advertising Market Segment Analysis by Sales Channel
5.1 Global Out-of-Home (OOH) Advertising Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Out-of-Home (OOH) Advertising Revenue and Market Share by Sales Channel (2017-2022)
5.3 Leading Distributors/Dealers of Out-of-Home (OOH) Advertising by Sales Channel in 2022
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Out-of-Home (OOH) Advertising Market Segment Analysis by Region
6.1 Global Out-of-Home (OOH) Advertising Market Size and CAGR by Region (2017-2031)
6.2 Global Out-of-Home (OOH) Advertising Sales and Market Share by Region (2017-2022)
6.3 Global Out-of-Home (OOH) Advertising Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Out-of-Home (OOH) Advertising Market Share by Type
6.4.3 North America Out-of-Home (OOH) Advertising Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Out-of-Home (OOH) Advertising Market Share by Type
6.5.3 Europe Out-of-Home (OOH) Advertising Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Out-of-Home (OOH) Advertising Market Share by Type
6.6.3 Asia-Pacific Out-of-Home (OOH) Advertising Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Out-of-Home (OOH) Advertising Market Share by Type
6.7.3 South America Out-of-Home (OOH) Advertising Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Out-of-Home (OOH) Advertising Market Share by Type
6.8.3 Middle East & Africa Out-of-Home (OOH) Advertising Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Out-of-Home (OOH) Advertising Players
7.1 JCDecaux
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Clear Channel Outdoor
7.3 Focus Media
7.4 Stroer
7.5 Lamar Advertising
7.6 Outfront Media
7.7 Exterion?Media
7.8 OOh!media
7.9 APG SGA
7.10 Publicis Groupe (Metrobus)
7.11 Intersection
7.12 Ocean Outdoor
7.13 Adams Outdoor Advertising
7.14 Capitol Outdoor
7.15 Blue Outdoor
7.16 Primedia Outdoor
7.17 Lightbox OOH Video Network
7.18 Captivate Network
7.19 Burkhart Advertising
7.20 Euromedia Group
7.21 Stott Outdoor Advertising
7.22 TOM Group
7.23 Daktronics
7.24 Prismview
7.25 Broadsign International
7.26 Aoto Electronics
7.27 Mvix
7.28 Christie Digital System
7.29 Ayuda Media System
7.30 Deepsky Corporation
Chapter 8 Upstream and Downstream Analysis of Out-of-Home (OOH) Advertising
8.1 Industrial Chain of Out-of-Home (OOH) Advertising
8.2 Upstream of Out-of-Home (OOH) Advertising
8.3 Downstream of Out-of-Home (OOH) Advertising
Chapter 9 Development Trend of Out-of-Home (OOH) Advertising (2023-2031)
9.1 Global Out-of-Home (OOH) Advertising Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
LIST OF TABLES & FIGURES
List of Tables and Figures
Figure Out-of-Home (OOH) Advertising Example
Figure Global Out-of-Home (OOH) Advertising Revenue (Million $) Status and Outlook (2017-2031)
Figure Global Out-of-Home (OOH) Advertising Revenue (Million $) Comparison by Region (2017-2031)
Figure Global Out-of-Home (OOH) Advertising Revenue (Million $) Comparison by Type (2017-2031)
Figure Global Out-of-Home (OOH) Advertising Revenue (Million $) Comparison by Application (2017-2031)
Figure Global Out-of-Home (OOH) Advertising Revenue (Million $) Comparison by Sales Channel (2017-2031)
Table Global Out-of-Home (OOH) Advertising Sales by Player (2020-2022)
Table Global Out-of-Home (OOH) Advertising Sales Market Share by Player (2020-2022)
Figure Global Out-of-Home (OOH) Advertising Sales Market Share by Player in 2022
Table Global Out-of-Home (OOH) Advertising Revenue (Million $) by Player (2020-2022)
Table Global Out-of-Home (OOH) Advertising Revenue Market Share by Player (2020-2022)
Figure Global Out-of-Home (OOH) Advertising Revenue Market Share by Player in 2022
Table Global Out-of-Home (OOH) Advertising Average Price by Player (2020-2022)
Figure Global Out-of-Home (OOH) Advertising Average Price by Player in 2022
Figure Global Out-of-Home (OOH) Advertising Players Competition Situation ? Top 5 Players? Revenue Market Share in 2020
Figure Global Out-of-Home (OOH) Advertising Players Competition Trends ? Top 5 Players? Revenue Market Share in 2022
Figure Example of Digital OOH (DOOH)
Figure Global Digital OOH (DOOH) Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Traditional OOH (Billboards)
Figure Global Traditional OOH (Billboards) Revenue (Million $) and Growth Rate (2017-2022)
Table Global Out-of-Home (OOH) Advertising Sales by Type (2017-2022)
Table Global Out-of-Home (OOH) Advertising Sales Market Share by Type (2017-2022)
Figure Global Out-of-Home (OOH) Advertising Sales Market Share by Type in 2022
Table Global Out-of-Home (OOH) Advertising Revenue (Million $) by Type (2017-2022)
Table Global Out-of-Home (OOH) Advertising Revenue Market Share by Type (2017-2022)
Figure Global Out-of-Home (OOH) Advertising Revenue Market Share by Type in 2022
Table Global Out-of-Home (OOH) Advertising Average Price by Type (2017-2022)
Figure Global Out-of-Home (OOH) Advertising Average Price by Type in 2022
Table Leading Players of Out-of-Home (OOH) Advertising by Type in 2022
Figure Example of Transit Advertising
Figure Global Out-of-Home (OOH) Advertising for Transit Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Billboard
Figure Global Out-of-Home (OOH) Advertising for Billboard Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Street Furniture Advertising
Figure Global Out-of-Home (OOH) Advertising for Street Furniture Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Others
Figure Global Out-of-Home (OOH) Advertising for Others Revenue (Million $) and Growth Rate (2017-2022)
Table Global Out-of-Home (OOH) Advertising Sales by Application (2017-2022)
Table Global Out-of-Home (OOH) Advertising Sales Market Share by Application (2017-2022)
Figure Global Out-of-Home (OOH) Advertising Sales Market Share by Application in 2022
Table Leading Consumers of Out-of-Home (OOH) Advertising by Application in 2022
Figure Example of Direct Channel
Figure Global Out-of-Home (OOH) Advertising for Direct Channel Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Distribution Channel
Figure Global Out-of-Home (OOH) Advertising for Distribution Channel Revenue (Million $) and Growth Rate (2017-2022)
Table Global Out-of-Home (OOH) Advertising Revenue by Sales Channel (2017-2022)
Table Global Out-of-Home (OOH) Advertising Revenue Market Share by Sales Channel (2017-2022)
Figure Global Out-of-Home (OOH) Advertising Revenue Market Share by Sales Channel in 2022
Table Leading Distributors/Dealers of Out-of-Home (OOH) Advertising by Sales Channel in 2022
Table Global Out-of-Home (OOH) Advertising Market Size and CAGR by Region (2017-2031)
Table Global Out-of-Home (OOH) Advertising Sales by Region (2017-2022)
Table Global Out-of-Home (OOH) Advertising Sales Market Share by Region (2017-2022)
Figure Global Out-of-Home (OOH) Advertising Sales Market Share by Region in 2022
Table Global Out-of-Home (OOH) Advertising Revenue (Million $) by Region (2017-2022)
Table Global Out-of-Home (OOH) Advertising Revenue Market Share by Region (2017-2022)
Figure Global Out-of-Home (OOH) Advertising Revenue Market Share by Region in 2022
Table North America Out-of-Home (OOH) Advertising Sales by Country (2017-2022)
Figure North America Out-of-Home (OOH) Advertising Sales Market Share by Country (2017-2022)
Table North America Out-of-Home (OOH) Advertising Revenue by Country (2017-2022)
Figure North America Out-of-Home (OOH) Advertising Revenue Market Share by Country (2017-2022)
Figure North America Out-of-Home (OOH) Advertising Market Share by Type in 2022
Figure North America Out-of-Home (OOH) Advertising Market Share by Application in 2022
Figure United States Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure United States Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Canada Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Canada Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Mexico Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Mexico Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Europe Out-of-Home (OOH) Advertising Sales by Country (2017-2022)
Figure Europe Out-of-Home (OOH) Advertising Sales Market Share by Country (2017-2022)
Table Europe Out-of-Home (OOH) Advertising Revenue by Country (2017-2022)
Figure Europe Out-of-Home (OOH) Advertising Revenue Market Share by Country (2017-2022)
Figure Europe Out-of-Home (OOH) Advertising Market Share by Type in 2022
Figure Europe Out-of-Home (OOH) Advertising Market Share by Application in 2022
Figure Germany Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Germany Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure UK Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure UK Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure France Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure France Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Italy Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Italy Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Russia Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Russia Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Spain Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Spain Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Asia-Pacific Out-of-Home (OOH) Advertising Sales by Country (2017-2022)
Figure Asia-Pacific Out-of-Home (OOH) Advertising Sales Market Share by Country (2017-2022)
Table Asia-Pacific Out-of-Home (OOH) Advertising Revenue by Country (2017-2022)
Figure Asia-Pacific Out-of-Home (OOH) Advertising Revenue Market Share by Country (2017-2022)
Figure Asia-Pacific Out-of-Home (OOH) Advertising Market Share by Type in 2022
Figure Asia-Pacific Out-of-Home (OOH) Advertising Market Share by Application in 2022
Figure China Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure China Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Japan Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Japan Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Korea Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Korea Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure India Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure India Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Southeast Asia Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Southeast Asia Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Australia Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Australia Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table South America Out-of-Home (OOH) Advertising Sales by Country (2017-2022)
Figure South America Out-of-Home (OOH) Advertising Sales Market Share by Country (2017-2022)
Table South America Out-of-Home (OOH) Advertising Revenue by Country (2017-2022)
Figure South America Out-of-Home (OOH) Advertising Revenue Market Share by Country (2017-2022)
Figure South America Out-of-Home (OOH) Advertising Market Share by Type in 2022
Figure South America Out-of-Home (OOH) Advertising Market Share by Application in 2022
Figure Brazil Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Brazil Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Argentina Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Argentina Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Colombia Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Colombia Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Middle East & Africa Out-of-Home (OOH) Advertising Sales by Country (2017-2022)
Figure Middle East & Africa Out-of-Home (OOH) Advertising Sales Market Share by Country (2017-2022)
Table Middle East & Africa Out-of-Home (OOH) Advertising Revenue by Country (2017-2022)
Figure Middle East & Africa Out-of-Home (OOH) Advertising Revenue Market Share by Country (2017-2022)
Figure Middle East & Africa Out-of-Home (OOH) Advertising Market Share by Type in 2022
Figure Middle East & Africa Out-of-Home (OOH) Advertising Market Share by Application in 2022
Figure UAE Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure UAE Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Saudi Arabia Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure Saudi Arabia Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure South Africa Out-of-Home (OOH) Advertising Sales and Growth Rate (2017-2022)
Figure South Africa Out-of-Home (OOH) Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Company Snapshot of JCDecaux
Table Out-of-Home (OOH) Advertising Introduction of JCDecaux
Table Out-of-Home (OOH) Advertising Sales, Price, Revenue, Gross Margin and Market Share of JCDecaux (2020-2022)
Table Industrial Chain of Out-of-Home (OOH) Advertising
Table Manufacturing Cost Structure of Out-of-Home (OOH) Advertising
Table General Manufacturing Process of Out-of-Home (OOH) Advertising
Table Leading Distributors/Dealers of Out-of-Home (OOH) Advertising
Table Leading Consumers of Out-of-Home (OOH) Advertising
Figure Global Out-of-Home (OOH) Advertising Sales and Growth Rate Forecast (2023-2031)
Figure Global Out-of-Home (OOH) Advertising Revenue and Growth Rate Forecast (2023-2031)
Table Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Region (2023-2031)
Table Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Type (2023-2031)
Table Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Application (2023-2031)
Table Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Sales Channel (2023-2031)
