The global TV and Cloud Gaming market was valued at US$ 4.9 billion in 2023 and is projected to reach US$ 17.5 billion by 2030, at a CAGR of 19.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
This report studies the TV and Cloud Gaming market, covering market size for segment by type (Video Streaming, File Streaming, etc.), by application (PC, Connected TV, etc.), by sales channel (Direct Channel, Distribution Channel), by player (Sony, GameFly (PlayCast), Nvidia, Ubitus, PlayGiga, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
The gaming industry has seen a significant transformation over the past decade, with TV and cloud gaming becoming central to this evolution. As of 2024, these platforms have not only redefined how games are played but also expanded the reach of gaming to a broader audience.
TV Gaming
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Market Penetration: Approximately 55% of households worldwide now have a smart TV capable of gaming, translating to around 1.4 billion units. This penetration is expected to grow as smart TVs become more affordable and accessible.
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User Demographics: The average age of TV gamers is 34 years, with a near-equal gender split (52% male and 48% female). This indicates a broad appeal across different age groups and genders.
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Usage Patterns: On average, TV gamers spend about 6 hours per week playing games on their televisions. This figure is higher among younger demographics, with gamers aged 18-24 spending around 9 hours per week.
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Revenue Generation: In 2023, TV gaming contributed to $12 billion in revenue, with projections suggesting this could reach $20 billion by 2026. The revenue is primarily driven by in-game purchases, subscriptions, and advertising.
Cloud Gaming
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User Base: The global cloud gaming user base reached 150 million in 2023, up from 90 million in 2022. This rapid growth is fueled by the increasing availability of high-speed internet and the convenience of gaming on multiple devices without the need for high-end hardware.
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Geographic Distribution: North America and Europe lead the market with 60% of the total cloud gaming user base. However, Asia-Pacific is the fastest-growing region, with a 40% year-over-year increase in users.
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Engagement Levels: Cloud gamers are highly engaged, spending an average of 10 hours per week on gaming. Mobile devices are the most popular platform, followed by PCs and tablets.
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Revenue Streams: Cloud gaming generated $4 billion in revenue in 2023, with forecasts predicting a rise to $8 billion by 2025. Subscription models, such as Xbox Game Pass and PlayStation Now, account for a significant portion of this revenue.
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Consumer Satisfaction: According to a recent survey, 78% of cloud gamers expressed satisfaction with the gaming experience, citing ease of access and the ability to play high-quality games without expensive hardware as key benefits.
Trends and Future Outlook
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Integration with 5G: The rollout of 5G networks is expected to further boost the adoption of cloud gaming. The low latency and high-speed connectivity provided by 5G will enhance the gaming experience, making it more seamless and responsive.
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Cross-Platform Play: The demand for cross-platform play is increasing, with 65% of gamers indicating a preference for games that allow interaction between different platforms. This trend is likely to push developers to create more cross-platform compatible games.
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Virtual Reality (VR) and Augmented Reality (AR): VR and AR are expected to play a significant role in the future of TV and cloud gaming. The market for VR gaming is projected to grow at a CAGR of 30%, reaching $45 billion by 2027.
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Environmental Impact: With an increased focus on sustainability, cloud gaming is seen as a greener alternative to traditional gaming. Cloud gaming services are exploring the use of renewable energy sources to power their data centers, reducing the carbon footprint associated with gaming.
This report provides detailed historical analysis of global market for TV and Cloud Gaming from 2018-2023, and provides extensive market forecasts from 2024-2032 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the TV and Cloud Gaming market.
Leading Players of TV and Cloud Gaming including:
- Sony
- GameFly (PlayCast)
- Nvidia
- Ubitus
- PlayGiga
- Crytek GmbH
- PlayKey
- Utomik (Kalydo)
- 51ias.com (Gloud)
- Cyber Cloud
- Yunlian Technology
- Liquidsky
- BlacknutSAS
- Alibaba Cloud
- Baidu
- Tencent Cloud
- Ksyun (Kingsoft)
- LeCloud
Market split by Type:
- Video Streaming
- File Streaming
Market split by Application:
- PC
- Connected TV
- Tablet
- Smartphone
Market split by Sales Channel:
- Direct Channel
- Distribution Channel
Market split by Region/Country:
- North America (United States and Canada)
- Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)
- Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)
- South America (Brazil, Mexico, and Argentina, etc.)
- Middle East & Africa (Turkey, UAE, Saudi Arabia, and South Africa, etc.)
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TABLE OF CONTENTS
Table of Contents
Chapter 1 TV and Cloud Gaming Market Overview
1.1 TV and Cloud Gaming Definition
1.2 Global TV and Cloud Gaming Market Size Status and Outlook (2018-2032)
1.3 Global TV and Cloud Gaming Market Size Comparison by Region (2018-2032)
1.4 Global TV and Cloud Gaming Market Size Comparison by Type (2018-2032)
1.5 Global TV and Cloud Gaming Market Size Comparison by Application (2018-2032)
1.6 Global TV and Cloud Gaming Market Size Comparison by Sales Channel (2018-2032)
1.7 TV and Cloud Gaming Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Merger/Acquisition/Expansion)
1.7.4 Key Trends in TV and Cloud Gaming Market
Chapter 2 TV and Cloud Gaming Market Competition by Player
2.1 Global TV and Cloud Gaming Sales and Market Share by Player (2021-2023)
2.2 Global TV and Cloud Gaming Revenue and Market Share by Player (2021-2023)
2.3 Global TV and Cloud Gaming Average Price by Player (2021-2023)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 TV and Cloud Gaming Market Segment by Type
3.1 Global TV and Cloud Gaming Market by Type
3.1.1 Video Streaming
3.1.2 File Streaming
3.2 Global TV and Cloud Gaming Sales and Market Share by Type (2018-2023)
3.3 Global TV and Cloud Gaming Revenue and Market Share by Type (2018-2023)
3.4 Global TV and Cloud Gaming Average Price by Type (2018-2023)
3.5 Conclusion of Segment by Type
Chapter 4 TV and Cloud Gaming Market Segment by Application
4.1 Global TV and Cloud Gaming Market by Application
4.1.1 PC
4.1.2 Connected TV
4.1.3 Tablet
4.1.4 Smartphone
4.2 Global TV and Cloud Gaming Revenue and Market Share by Application (2018-2023)
4.3 Conclusion of Segment by Application
Chapter 5 TV and Cloud Gaming Market Segment by Sales Channel
5.1 Global TV and Cloud Gaming Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global TV and Cloud Gaming Revenue and Market Share by Sales Channel (2018-2023)
5.3 Conclusion of Segment by Sales Channel
Chapter 6 TV and Cloud Gaming Market Segment by Region & Country
6.1 Global TV and Cloud Gaming Market Size and CAGR by Region (2018-2032)
6.2 Global TV and Cloud Gaming Sales and Market Share by Region (2018-2023)
6.3 Global TV and Cloud Gaming Revenue and Market Share by Region (2018-2023)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America TV and Cloud Gaming Market Share by Type
6.4.3 North America TV and Cloud Gaming Market Share by Application
6.4.4 United States
6.4.5 Canada
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe TV and Cloud Gaming Market Share by Type
6.5.3 Europe TV and Cloud Gaming Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Spain
6.5.9 Russia
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific TV and Cloud Gaming Market Share by Type
6.6.3 Asia-Pacific TV and Cloud Gaming Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America TV and Cloud Gaming Market Share by Type
6.7.3 South America TV and Cloud Gaming Market Share by Application
6.7.4 Brazil
6.7.5 Mexico
6.7.6 Argentina
6.7.7 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa TV and Cloud Gaming Market Share by Type
6.8.3 Middle East & Africa TV and Cloud Gaming Market Share by Application
6.8.4 Turkey
6.8.5 UAE
6.8.6 Saudi Arabia
6.8.7 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading TV and Cloud Gaming Players
7.1 Sony
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 GameFly (PlayCast)
7.3 Nvidia
7.4 Ubitus
7.5 PlayGiga
7.6 Crytek GmbH
7.7 PlayKey
7.8 Utomik (Kalydo)
7.9 51ias.com (Gloud)
7.10 Cyber Cloud
7.11 Yunlian Technology
7.12 Liquidsky
7.13 BlacknutSAS
7.14 Alibaba Cloud
7.15 Baidu
7.16 Tencent Cloud
7.17 Ksyun (Kingsoft)
7.18 LeCloud
Chapter 8 Upstream and Downstream Analysis of TV and Cloud Gaming
8.1 Industrial Chain of TV and Cloud Gaming
8.2 Upstream of TV and Cloud Gaming
8.3 Downstream of TV and Cloud Gaming
Chapter 9 Development Trend of TV and Cloud Gaming (2024-2032)
9.1 Global TV and Cloud Gaming Market Size (Sales and Revenue) Forecast (2024-2032)
9.2 Global TV and Cloud Gaming Market Size and CAGR Forecast by Region (2024-2032)
9.3 Global TV and Cloud Gaming Market Size and CAGR Forecast by Type (2024-2032)
9.4 Global TV and Cloud Gaming Market Size and CAGR Forecast by Application (2024-2032)
9.5 Global TV and Cloud Gaming Market Size and CAGR Forecast by Sales Channel (2024-2032)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
LIST OF TABLES & FIGURES
List of Tables and Figures
Figure TV and Cloud Gaming Example
Figure Global TV and Cloud Gaming Revenue (Million $) Status and Outlook (2018-2032)
Figure Global TV and Cloud Gaming Revenue (Million $) Comparison by Region (2018-2032)
Figure Global TV and Cloud Gaming Revenue (Million $) Comparison by Type (2018-2032)
Figure Global TV and Cloud Gaming Revenue (Million $) Comparison by Application (2018-2032)
Figure Global TV and Cloud Gaming Revenue (Million $) Comparison by Sales Channel (2018-2032)
Table Global TV and Cloud Gaming Sales by Player (2021-2023)
Table Global TV and Cloud Gaming Sales Market Share by Player (2021-2023)
Figure Global TV and Cloud Gaming Sales Market Share by Player in 2023
Table Global TV and Cloud Gaming Revenue (Million $) by Player (2021-2023)
Table Global TV and Cloud Gaming Revenue Market Share by Player (2021-2023)
Figure Global TV and Cloud Gaming Revenue Market Share by Player in 2023
Table Global TV and Cloud Gaming Average Price by Player (2021-2023)
Figure Global TV and Cloud Gaming Average Price by Player in 2023
Figure Global TV and Cloud Gaming Players Competition Situation ? Top 5 Players? Revenue Market Share in 2021
Figure Global TV and Cloud Gaming Players Competition Trends ? Top 5 Players? Revenue Market Share in 2023
Figure Example of Video Streaming
Figure Global Video Streaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of File Streaming
Figure Global File Streaming Revenue (Million $) and Growth Rate (2018-2023)
Table Global TV and Cloud Gaming Sales by Type (2018-2023)
Table Global TV and Cloud Gaming Sales Market Share by Type (2018-2023)
Figure Global TV and Cloud Gaming Sales Market Share by Type in 2023
Table Global TV and Cloud Gaming Revenue (Million $) by Type (2018-2023)
Table Global TV and Cloud Gaming Revenue Market Share by Type (2018-2023)
Figure Global TV and Cloud Gaming Revenue Market Share by Type in 2023
Table Global TV and Cloud Gaming Average Price by Type (2018-2023)
Figure Global TV and Cloud Gaming Average Price by Type in 2023
Table Leading Players of TV and Cloud Gaming by Type in 2023
Figure Example of PC
Figure Global TV and Cloud Gaming for PC Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Connected TV
Figure Global TV and Cloud Gaming for Connected TV Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Tablet
Figure Global TV and Cloud Gaming for Tablet Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Smartphone
Figure Global TV and Cloud Gaming for Smartphone Revenue (Million $) and Growth Rate (2018-2023)
Table Global TV and Cloud Gaming Sales by Application (2018-2023)
Table Global TV and Cloud Gaming Sales Market Share by Application (2018-2023)
Figure Global TV and Cloud Gaming Sales Market Share by Application in 2023
Table Leading Consumers of TV and Cloud Gaming by Application in 2023
Figure Example of Direct Channel
Figure Global TV and Cloud Gaming for Direct Channel Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Distribution Channel
Figure Global TV and Cloud Gaming for Distribution Channel Revenue (Million $) and Growth Rate (2018-2023)
Table Global TV and Cloud Gaming Revenue by Sales Channel (2018-2023)
Table Global TV and Cloud Gaming Revenue Market Share by Sales Channel (2018-2023)
Figure Global TV and Cloud Gaming Revenue Market Share by Sales Channel in 2023
Table Leading Distributors/Dealers of TV and Cloud Gaming by Sales Channel in 2023
Table Global TV and Cloud Gaming Market Size and CAGR by Region (2018-2032)
Table Global TV and Cloud Gaming Sales by Region (2018-2023)
Table Global TV and Cloud Gaming Sales Market Share by Region (2018-2023)
Figure Global TV and Cloud Gaming Sales Market Share by Region in 2023
Table Global TV and Cloud Gaming Revenue (Million $) by Region (2018-2023)
Table Global TV and Cloud Gaming Revenue Market Share by Region (2018-2023)
Figure Global TV and Cloud Gaming Revenue Market Share by Region in 2023
Table North America TV and Cloud Gaming Sales by Country (2018-2023)
Figure North America TV and Cloud Gaming Sales Market Share by Country (2018-2023)
Table North America TV and Cloud Gaming Revenue by Country (2018-2023)
Figure North America TV and Cloud Gaming Revenue Market Share by Country (2018-2023)
Figure North America TV and Cloud Gaming Market Share by Type in 2023
Figure North America TV and Cloud Gaming Market Share by Application in 2023
Figure United States TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure United States TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Canada TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Canada TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Table Europe TV and Cloud Gaming Sales by Country (2018-2023)
Figure Europe TV and Cloud Gaming Sales Market Share by Country (2018-2023)
Table Europe TV and Cloud Gaming Revenue by Country (2018-2023)
Figure Europe TV and Cloud Gaming Revenue Market Share by Country (2018-2023)
Figure Europe TV and Cloud Gaming Market Share by Type in 2023
Figure Europe TV and Cloud Gaming Market Share by Application in 2023
Figure Germany TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Germany TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure UK TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure UK TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure France TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure France TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Italy TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Italy TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Spain TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Spain TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Russia TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Russia TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Table Asia-Pacific TV and Cloud Gaming Sales by Country (2018-2023)
Figure Asia-Pacific TV and Cloud Gaming Sales Market Share by Country (2018-2023)
Table Asia-Pacific TV and Cloud Gaming Revenue by Country (2018-2023)
Figure Asia-Pacific TV and Cloud Gaming Revenue Market Share by Country (2018-2023)
Figure Asia-Pacific TV and Cloud Gaming Market Share by Type in 2023
Figure Asia-Pacific TV and Cloud Gaming Market Share by Application in 2023
Figure China TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure China TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Japan TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Japan TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Korea TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Korea TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure India TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure India TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Southeast Asia TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Southeast Asia TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Australia TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Australia TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Table South America TV and Cloud Gaming Sales by Country (2018-2023)
Figure South America TV and Cloud Gaming Sales Market Share by Country (2018-2023)
Table South America TV and Cloud Gaming Revenue by Country (2018-2023)
Figure South America TV and Cloud Gaming Revenue Market Share by Country (2018-2023)
Figure South America TV and Cloud Gaming Market Share by Type in 2023
Figure South America TV and Cloud Gaming Market Share by Application in 2023
Figure Brazil TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Brazil TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Mexico TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Mexico TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Argentina TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Argentina TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Colombia TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Colombia TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Table Middle East & Africa TV and Cloud Gaming Sales by Country (2018-2023)
Figure Middle East & Africa TV and Cloud Gaming Sales Market Share by Country (2018-2023)
Table Middle East & Africa TV and Cloud Gaming Revenue by Country (2018-2023)
Figure Middle East & Africa TV and Cloud Gaming Revenue Market Share by Country (2018-2023)
Figure Middle East & Africa TV and Cloud Gaming Market Share by Type in 2023
Figure Middle East & Africa TV and Cloud Gaming Market Share by Application in 2023
Figure Turkey TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Turkey TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure UAE TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure UAE TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure Saudi Arabia TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure Saudi Arabia TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Figure South Africa TV and Cloud Gaming Sales and Growth Rate (2018-2023)
Figure South Africa TV and Cloud Gaming Revenue (Million $) and Growth Rate (2018-2023)
Table Company Snapshot of Sony
Table TV and Cloud Gaming Introduction of Sony
Table TV and Cloud Gaming Sales, Price, Revenue, Gross Margin and Market Share of Sony (2021-2023)
Table Industrial Chain of TV and Cloud Gaming
Table Leading Consumers of TV and Cloud Gaming
Figure Global TV and Cloud Gaming Sales and Growth Rate Forecast (2024-2032)
Figure Global TV and Cloud Gaming Revenue and Growth Rate Forecast (2024-2032)
Table Global TV and Cloud Gaming Market Size and CAGR Forecast by Region (2024-2032)
Table Global TV and Cloud Gaming Market Size and CAGR Forecast by Type (2024-2032)
Table Global TV and Cloud Gaming Market Size and CAGR Forecast by Application (2024-2032)
Table Global TV and Cloud Gaming Market Size and CAGR Forecast by Sales Channel (2024-2032)
