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United States Foundation Stick market size was valued at US$ 423.6 million in 2024 and is projected to reach US$577.47 million by 2030, at a CAGR of 5.3% during the forecast period 2024-2030.
Solid, stick-form foundations that provide buildable coverage and easy application, often favored for their portability and precision in targeted coverage.
The U.S. Foundation Stick market is experiencing steady growth, driven by the trend towards multi-use makeup products and increasing demand for convenient, travel-friendly formats. The U.S. foundation market, valued at $3.8 billion in 2023, supports innovation in various foundation formats, including sticks.
Key trends include the development of long-wearing, transfer-resistant formulations, integration of skincare ingredients for added benefits, and expansion of shade ranges for improved inclusivity. The market faces challenges from competition with liquid and powder foundations and the need for proper blending techniques for a seamless finish. Opportunities exist in creating customizable foundation stick systems with interchangeable shade and coverage options, and developing dual-ended sticks that combine foundation with complementary products like concealer or contour. With 68% of U.S. makeup users wearing foundation regularly in 2023, there's a large potential market for innovative foundation formats. The market aligns with the growing trend of minimalist makeup routines, with foundation sticks offering quick, easy application for on-the-go touch-ups.
This report contains market size and forecasts of Foundation Stick in United States, including the following market information:
Report Includes
This report presents an overview of United States market for Foundation Stick , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report focuses on the Foundation Stick sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Foundation Stick market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.
This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.
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1.1 Foundation Stick Product Introduction
1.2.1 United Statesn Foundation Stick Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 For Oily Skin
1.2.3 For Dry Skin
1.2.4 For Mixed Skin
1.3.1 United States Foundation Stick Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Online Sales
1.3.3 Offline Sales
1.4 United States Foundation Stick Sales Estimates and Forecasts 2019-2030
1.5 United States Foundation Stick Hydrocephalus Shunts Revenue Estimates and Forecasts 2019-2030
1.6 Study Objectives
1.7 Years Considered
2.1 United States Foundation Stick Sales by Manufacturers
2.1.1 United States Foundation Stick Sales by Manufacturers (2019-2024)
2.1.2 United States Foundation Stick Sales Market Share by Manufacturers (2019-2024)
2.1.3 Top Largest Manufacturers of Foundation Stick in 2023 in United States
2.2 United States Foundation Stick Revenue by Manufacturers
2.2.1 United States Foundation Stick Revenue by Manufacturers (2019-2024)
2.2.2 United States Foundation Stick Revenue Market Share by Manufacturers (2019-2024)
2.2.3 United States Top Companies by Foundation Stick Revenue in 2023
2.3 United States Foundation Stick Sales Price by Manufacturers (2019-2024)
2.4 Analysis of Competitive Landscape
2.4.1 Manufacturers Market Concentration Ratio (CR3 and HHI)
2.4.2 United States Foundation Stick by Company Type (Tier 1, Tier 2, and Tier 3)
2.4.3 United States Foundation Stick Manufacturers Geographical Distribution
2.5 Mergers & Acquisitions, Expansion Plans
3.1 Foundation Stick Market Size by Region: 2019-2030
3.1.1 United States Foundation Stick Sales by Region: 2019-2024
3.1.2 United States Foundation Stick Sales Forecast by Region (2025-2030)
3.1.3 United States Foundation Stick Revenue by Region: 2019-2024
3.1.4 United States Foundation Stick Revenue Forecast by Region (2025-2030)
4.1 United States Foundation Stick Sales by Type
4.1.1 United States Foundation Stick Historical Sales by Type (2019-2024)
4.1.2 United States Foundation Stick Forecasted Sales by Type (2025-2030)
4.1.3 United States Foundation Stick Sales Market Share by Type (2019-2030)
4.2 United States Foundation Stick Revenue by Type
4.2.1 United States Foundation Stick Historical Revenue by Type (2019-2024)
4.2.2 United States Foundation Stick Forecasted Revenue by Type (2025-2030)
4.2.3 United States Foundation Stick Revenue Market Share by Type (2019-2030)
4.3 United States Foundation Stick Price by Type
4.3.1 United States Foundation Stick Price by Type (2019-2024)
4.3.2 United States Foundation Stick Price Forecast by Type (2025-2030)
5.1 United States Foundation Stick Sales by Application
5.1.1 United States Foundation Stick Historical Sales by Application (2019-2024)
5.1.2 United States Foundation Stick Forecasted Sales by Application (2025-2030)
5.1.3 United States Foundation Stick Sales Market Share by Application (2019-2030)
5.2 United States Foundation Stick Revenue by Application
5.2.1 United States Foundation Stick Historical Revenue by Application (2019-2024)
5.2.2 United States Foundation Stick Forecasted Revenue by Application (2025-2030)
5.2.3 United States Foundation Stick Revenue Market Share by Application (2019-2030)
5.3 United States Foundation Stick Price by Application
5.3.1 United States Foundation Stick Price by Application (2019-2024)
5.3.2 United States Foundation Stick Price Forecast by Application (2025-2030)
6.1 Estée Lauder
6.1.1 Estée Lauder Corporation Information
6.1.2 Estée Lauder Overview
6.1.3 Estée Lauder in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.1.4 Estée Lauder Foundation Stick Product Introduction
6.1.5 Estée Lauder Recent Developments
6.2 MAC Cosmetics
6.2.1 MAC Cosmetics Corporation Information
6.2.2 MAC Cosmetics Overview
6.2.3 MAC Cosmetics in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.2.4 MAC Cosmetics Foundation Stick Product Introduction
6.2.5 MAC Cosmetics Recent Developments
6.3 Bobbi Brown
6.3.1 Bobbi Brown Corporation Information
6.3.2 Bobbi Brown Overview
6.3.3 Bobbi Brown in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.3.4 Bobbi Brown Foundation Stick Product Introduction
6.3.5 Bobbi Brown Recent Developments
6.4 Clinique
6.4.1 Clinique Corporation Information
6.4.2 Clinique Overview
6.4.3 Clinique in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.4.4 Clinique Foundation Stick Product Introduction
6.4.5 Clinique Recent Developments
6.5 NARS Cosmetics
6.5.1 NARS Cosmetics Corporation Information
6.5.2 NARS Cosmetics Overview
6.5.3 NARS Cosmetics in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.5.4 NARS Cosmetics Foundation Stick Product Introduction
6.5.5 NARS Cosmetics Recent Developments
6.6 Fenty Beauty
6.6.1 Fenty Beauty Corporation Information
6.6.2 Fenty Beauty Overview
6.6.3 Fenty Beauty in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.6.4 Fenty Beauty Foundation Stick Product Introduction
6.6.5 Fenty Beauty Recent Developments
6.7 Shiseido
6.7.1 Shiseido Corporation Information
6.7.2 Shiseido Overview
6.7.3 Shiseido in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.7.4 Shiseido Foundation Stick Product Introduction
6.7.5 Shiseido Recent Developments
6.8 Maybelline
6.8.1 Maybelline Corporation Information
6.8.2 Maybelline Overview
6.8.3 Maybelline in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.8.4 Maybelline Foundation Stick Product Introduction
6.8.5 Maybelline Recent Developments
6.9 L’Oréal
6.9.1 L’Oréal Corporation Information
6.9.2 L’Oréal Overview
6.9.3 L’Oréal in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.9.4L’Oréal Foundation Stick Product Introduction
6.9.5 L’Oréal Recent Developments
6.10 Anastasia Beverly Hills
6.10.1 Anastasia Beverly Hills Corporation Information
6.10.2 Anastasia Beverly Hills Overview
6.10.3 Anastasia Beverly Hills in United States: Foundation Stick Sales, Price, Revenue and Gross Margin (2019-2024)
6.10.4 Anastasia Beverly Hills Foundation Stick Product Introduction
6.10.5 Anastasia Beverly Hills Recent Developments
7.1 Foundation Stick Industry Chain Analysis
7.2 Foundation Stick Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Foundation Stick Production Mode & Process
7.4 Foundation Stick Sales and Marketing
7.4.1 Foundation Stick Sales Channels
7.4.2 Foundation Stick Distributors
7.5 Foundation Stick Customers
8.1.1 Foundation Stick Industry Trends
8.1.2 Foundation Stick Market Drivers
8.1.3 Foundation Stick Market Challenges
8.1.4 Foundation Stick Market Restraints
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.2 Data Source
10.2 Author Details
10.3 Disclaimer
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